Operating a company that actually manufactures the products it sells has changed immensely over the last decade. In the past, it was possible to have a few people working on product development within your own company. However, the rate of technological advances has made consumers more particular in what they want and how they will spend their money. You need to design, test and manufacture twice as many products in half the time. Using a product design firm is the best way to give consumers what they are looking for. They want all the newest features, made with environmentally friendly, high-quality materials. New products must also be safe and easy to use.
It is almost impossible to keep up with technology. It doesn't matter if you produce living room furniture or computer microchips. New things are being discovered every day that make materials stronger. While most products are now being replaced sooner than before, it is not because they are worn out or no longer work. People want all the latest features. This could be fabrics that do not stain or repel water, or microchips that process data faster. In addition, everything needs to be easier to clean, maintain and use. Today's consumer is not going to type out a long document if it is possible to use voice to text and just say it. You need to have people aware of what other companies are doing and working on ways to ensure you offer more or better features.
It used to be that only a few groups of people were overtly concerned about the environment. These few interest groups have made the rest of the world notice the effects of different products on the earth and atmosphere. The government has become involved and passed laws on how things can be made and disposed of. It is important that you keep abreast of all the changes in laws, and show consumers that you care, and are willing to do what you can to save the earth. If the materials in your product are not going to disintegrate into something that will not harm the earth when thrown into the garbage, be sure to offer some type of recycle program so consumers can return them to you to be reused.
Staying aware of all that is happening in regards to the type of products you manufacture is a full-time job. Product design is the first step to making sure your products sell well, fast and at a price that will show a decent profit.